Modernize the brand by redesigning the product. Increase sales of grape vodka.

• The drink's "grape" character is lacking focus,
• The transparent bottle with the inscriptions gets lost on the shelf,
• The "Gold" designation undermines the overall concept of the vodka's grape varietal distinctions,
• Some inscriptions lack a functional meaning ("Original," the "Exceptionally Good Quality" medal),
• The logo and accompanying inscriptions have outdated fonts.

Following the research, it was decided to reposition the brand in addition to the restyling, targeting it at a different audience.

•Market analysis
•Trendwatching
•Consumer analysis
•Defining the target audience
•Developing a product line assortment
•Conducting a SWOT analysis of ideas
•Developing a new brand positioning
•Developing a brief for label design
•Product launch