Main information
Full name: Konstantin Snitsarenko
Date of birth: July 3, 1996 (age 30)
City: Burgas, Bulgaria / Odessa, Ukraine
Date of birth: July 3, 1996 (age 30)
City: Burgas, Bulgaria / Odessa, Ukraine
Education:
National University of Odessa Law Academy, Advertising and Public Relations, Odessa, Ukraine.
Languages:
Specialization:
National University of Odessa Law Academy, Advertising and Public Relations, Odessa, Ukraine.
Languages:
- English - Upper-Intermediate (I can conduct interviews in this language)
- Ukrainian - Native
- Russian - Fluent
- Bulgarian - Upper-Intermediate (I can conduct interviews in this language)
Specialization:
- Strategy development, business modeling, and branding
- Creating comprehensive solutions for the transformation and development of client businesses
- Full cycle commercial support: from organizational processes to the launch of new projects
- Forming and managing marketing and sales departments, working with clients and contractors, concluding contracts and deals
- Conducting comprehensive research to answer specific questions, identifying fundamental insights and innovation points for business/product transformation
- Developing business/product development strategies and communications strategies
- Conducting product audits and branding/rebranding/repositioning/restyling work
- Complete financial audit of the project
- Implementing strategies using marketing and management tools
- Development of business plans and financial models
- Experience in development since 2019
- Extensive experience with current promotion tools (ATL/BTL/TTL)
- Proficiency in modern management and marketing methods
- Proficiency in foresight, board innovation, and the Shchedrovitsky methodology
- Experience with Adobe Photoshop, Adobe Illustrator, and Adobe Experience Design
- Public speaking skills
- Basic programming knowledge
• Completion of the "CFO Course" program at SF Education, an online skills university, 2024;
• Completion of the "Economics & International Business" online course at the International Business Management Institute - Berlin, 2023;
• Shortlisted for the 2020 Young Cannes Lions Festival;
• Publication of "The Study of Townspeople Preferences" in Harvard Dataverse, 2020. (link);
• Participation in a series of foresight sessions aimed at developing innovative business models in the development sector. Odessa, 2019;
• Completion of the "Project Managers' Workshop-School, Class 3" program at the Skolkovo School of Management, 2019;
• G4 training course – "Marketing Director's Tools." Odessa, 2018;
• 1st place in the "Commercial Video Advertising" category at the Skotch Fest International Advertising Festival, Odessa, 2016;
• Grand Prix in the "Web Design" category at the Skotch Fest International Advertising Festival, Odessa, 2016;
• 3rd place in the "Outdoor Advertising" category at the Skotch Fest International Advertising Festival, Odessa, 2016;
• 2nd place at the IV "Another View" International Social Advertising Festival, Odessa, 2015.
• Completion of the "Economics & International Business" online course at the International Business Management Institute - Berlin, 2023;
• Shortlisted for the 2020 Young Cannes Lions Festival;
• Publication of "The Study of Townspeople Preferences" in Harvard Dataverse, 2020. (link);
• Participation in a series of foresight sessions aimed at developing innovative business models in the development sector. Odessa, 2019;
• Completion of the "Project Managers' Workshop-School, Class 3" program at the Skolkovo School of Management, 2019;
• G4 training course – "Marketing Director's Tools." Odessa, 2018;
• 1st place in the "Commercial Video Advertising" category at the Skotch Fest International Advertising Festival, Odessa, 2016;
• Grand Prix in the "Web Design" category at the Skotch Fest International Advertising Festival, Odessa, 2016;
• 3rd place in the "Outdoor Advertising" category at the Skotch Fest International Advertising Festival, Odessa, 2016;
• 2nd place at the IV "Another View" International Social Advertising Festival, Odessa, 2015.
• Analytical mindset;
• high level of exactingness and responsibility;
• resilient to criticism;
• creativity;
• high level of intuition;
• initiative;
• productivity;
• laziness;
• communication skills.
• high level of exactingness and responsibility;
• resilient to criticism;
• creativity;
• high level of intuition;
• initiative;
• productivity;
• laziness;
• communication skills.
Опыт
02.2023 - 05.2025
(2 years 1 month)
(2 years 1 month)
02.2023 - 05.2025
(2 years 1 month)
(2 years 1 month)
CMO / Co-founder
(Investment and development company "Enkibuild LTD"). Sveti Vlas, Bulgaria
(Investment and development company "Enkibuild LTD"). Sveti Vlas, Bulgaria
Responsibilities:
• Signed contracts for four land plots for development/reconstruction projects;
• Developed financial and business models for the company's main facilities. Developed business plans for current and future projects;
• Established relationships with large and private investors. Negotiated with over 20 investors;
• Monitored the performance of company departments and contractors.
• Signed contracts for four land plots for development/reconstruction projects;
• Developed financial and business models for the company's main facilities. Developed business plans for current and future projects;
• Established relationships with large and private investors. Negotiated with over 20 investors;
• Monitored the performance of company departments and contractors.
09.2023 - 04.2024
(7 months)
(7 months)
09.2023 - 04.2024
(7 months)
(7 months)
Auditor and Head of Investment Attraction Department
Investment and development company "Pallant Invest LTD". Sofia, Bulgaria
Investment and development company "Pallant Invest LTD". Sofia, Bulgaria
Responsibilities:
• Conducted an audit of the company's core business areas;
• Developed financial and business models for the REIT fund's group of companies;
• Developed a capital raising strategy;
• Formed a sales department and attracted over 30 partners;
• Established relationships with 12 large and retail investors, and conducted negotiations;
• Oversaw the performance of the company's departments and KPI achievement.
• Conducted an audit of the company's core business areas;
• Developed financial and business models for the REIT fund's group of companies;
• Developed a capital raising strategy;
• Formed a sales department and attracted over 30 partners;
• Established relationships with 12 large and retail investors, and conducted negotiations;
• Oversaw the performance of the company's departments and KPI achievement.
06.2023 - 05.2025
(1 year 10 months)
(1 year 10 months)
06.2023 - 05.2025
(1 year 10 months)
(1 year 10 months)
Co-owner / Co-founder
Family-friendly aparthotel "Ravda Sea&Park Family Resort". Ravda, Bulgaria
Family-friendly aparthotel "Ravda Sea&Park Family Resort". Ravda, Bulgaria
Responsibilities:
• Hotel launch
• Full control of all hotel operations;
• Internal accounting and cost optimization;
• Staff recruitment;
• Resolving force majeure situations.
• Hotel launch
• Full control of all hotel operations;
• Internal accounting and cost optimization;
• Staff recruitment;
• Resolving force majeure situations.
12.2020 - The project is currently on hold.
12.2020 - The project is currently on hold.
Project Manager / Head of Sales
Shopping and park complex "7-Parks". Odessa, Ukraine
Shopping and park complex "7-Parks". Odessa, Ukraine
Responsibilities:
• Conducted comprehensive market, product, and audience research;
• Product development. Designed the shopping center with a focus on the required tenants and zoning.
• Formulated the product positioning, developed, and implemented a product development and promotion strategy;
• Developed a sales strategy and formed a sales department under my own leadership.
• Conducted comprehensive market, product, and audience research;
• Product development. Designed the shopping center with a focus on the required tenants and zoning.
• Formulated the product positioning, developed, and implemented a product development and promotion strategy;
• Developed a sales strategy and formed a sales department under my own leadership.
08.2020 - 01.2020
(6 Months)
(6 Months)
08.2020 - 01.2020
(6 Months)
(6 Months)
Engaged Marketing Director
(Shopping center "DecorHouse" / SC "Sixth Element" / SC "Volna" and "Volna 2" / SC "Mercury"). Odessa, Ukraine
(Shopping center "DecorHouse" / SC "Sixth Element" / SC "Volna" and "Volna 2" / SC "Mercury"). Odessa, Ukraine
Responsibilities:
• Formed and managed the marketing department until the project exit;
• Conducted comprehensive market, product, and audience research;
• Developed positioning, developed, and implemented a product development and promotion strategy;
• Implemented developments as head of the marketing department.
• Redesigned the shopping center to accommodate the required tenants and zoning.
• Formed and managed the marketing department until the project exit;
• Conducted comprehensive market, product, and audience research;
• Developed positioning, developed, and implemented a product development and promotion strategy;
• Implemented developments as head of the marketing department.
• Redesigned the shopping center to accommodate the required tenants and zoning.
04.2019 - 07.2020
(1 year 3 months)
(1 year 3 months)
04.2019 - 07.2020
(1 year 3 months)
(1 year 3 months)
Head of Research & Development,
Head of Marketing Cluster Department
at Prostranstvo
Development company. Odessa, Ukraine
Head of Marketing Cluster Department
at Prostranstvo
Development company. Odessa, Ukraine
Responsibilities:
• Conducted a series of comprehensive market studies and developed product and company development strategies;
• Developed and coordinated the cluster;
• Regularly interacted with the developer's apartment owners, conducted in-depth research into audience needs, and implemented them into subsequent projects;
• Participated in foresight sessions and brainstorming sessions, which informed the company's strategy;
• Obtained insider information from sources within competing companies, real estate agencies, etc.;
• Created a series of recommendations and unique selling propositions for the company's product design.
• Conducted a series of comprehensive market studies and developed product and company development strategies;
• Developed and coordinated the cluster;
• Regularly interacted with the developer's apartment owners, conducted in-depth research into audience needs, and implemented them into subsequent projects;
• Participated in foresight sessions and brainstorming sessions, which informed the company's strategy;
• Obtained insider information from sources within competing companies, real estate agencies, etc.;
• Created a series of recommendations and unique selling propositions for the company's product design.
07.2018 - 06.2019
(11 months)
(11 months)
07.2018 - 06.2019
(11 months)
(11 months)
Marketer, Project Manager
at KNSKA agency
Reputation Management Agency (PR Strategies, Marketing, Production). Odessa / Kyiv, Ukraine
at KNSKA agency
Reputation Management Agency (PR Strategies, Marketing, Production). Odessa / Kyiv, Ukraine
Responsibilities:
• Regularly wrote work plans and coordinated the implementation of projects using Scrum methodology. Optimized work processes and staffing;
• Developed positioning for the listed projects in the B-to-C / B-to-B segments;
• Oversaw the rebranding, restyling, and repositioning of completed projects;
• Conducted a number of comprehensive market studies and competitive analysis;
• Conducted five in-depth target audience studies. Worked with focus groups;
• Developed strategies for promoting the Shabo and Antoshka brands on the market, communications strategies, and advertising campaigns.
• Developed scripts for promotional videos and oversaw the production department.
• Regularly wrote work plans and coordinated the implementation of projects using Scrum methodology. Optimized work processes and staffing;
• Developed positioning for the listed projects in the B-to-C / B-to-B segments;
• Oversaw the rebranding, restyling, and repositioning of completed projects;
• Conducted a number of comprehensive market studies and competitive analysis;
• Conducted five in-depth target audience studies. Worked with focus groups;
• Developed strategies for promoting the Shabo and Antoshka brands on the market, communications strategies, and advertising campaigns.
• Developed scripts for promotional videos and oversaw the production department.
12.2015 - 07.2018
(2 years 5 months)
(2 years 5 months)
12.2015 - 07.2018
(2 years 5 months)
(2 years 5 months)
Co-founder, Marketing Director
PR strategies, Marketing, Production). Odessa, Ukraine
PR strategies, Marketing, Production). Odessa, Ukraine
Responsibilities:
•Developing B-to-C / B-to-B brand positioning;
• Rebranding and restyling;
• Conducting market, competitor, and target audience research;
• Developing a brand promotion strategy. Creating advertising campaigns using ATL/BTL/TTL tools;
• Writing video scripts, supervising the production department;
• Communicating with clients and negotiating contracts;
• Developing comprehensive website and SMM solutions, implementing PR strategies.
•Developing B-to-C / B-to-B brand positioning;
• Rebranding and restyling;
• Conducting market, competitor, and target audience research;
• Developing a brand promotion strategy. Creating advertising campaigns using ATL/BTL/TTL tools;
• Writing video scripts, supervising the production department;
• Communicating with clients and negotiating contracts;
• Developing comprehensive website and SMM solutions, implementing PR strategies.
"Life Navkolo" Shabo
Rebranding of the Shabo brand's flagship wine line.
Development of positioning, development strategy, and restyling of the line in collaboration with the French design agency Desdoigts et Associés.
Development of positioning, development strategy, and restyling of the line in collaboration with the French design agency Desdoigts et Associés.
How do I work?
1
Foundation works
- I collect and analyze information about the current state of a business, its life cycle, and the market environment.
- I conduct comprehensive market, competitor, and target audience analysis.
- I develop business models, development strategies, and financial plans.
- I formulate proposals for optimizing business processes and communications.
2
Implementation of the strategy
- I define key tasks and develop a step-by-step plan for their implementation.
- I develop a timeline for actions and the necessary workforce.
- I calculate the project's financial model, investment risks, and budgeting.
- I assemble a team and allocate workforce resources.
3
Operational processes
- I oversee the implementation of strategy and business decisions.
- I ensure the proper execution of assigned tasks, risk management, and the resolution of operational issues.
- I oversee work with investors, contractors, and operational teams.
- I launch projects and conduct an initial analysis of their effectiveness.
4
Directional correction
- I evaluate results and adjust the strategy based on market dynamics and internal indicators.
- I present results and develop recommendations for further development.
- I optimize business processes, financial models, and promotion channels.
- "Return to point 2" to scale or adapt the strategy.
Contact information
SNITTS KONSTANTIN
MARKETING, STRATEGY AND BUSINESS MODELING
Phone: +38(063)269 55 44
(Viber/WhatsApp/Telegram/IMO)
E-mail: Konstantin0632695544@gmail.com
Skype: Snitts
(Viber/WhatsApp/Telegram/IMO)
E-mail: Konstantin0632695544@gmail.com
Skype: Snitts