Increase sales of Hello Vodka wheat vodka. Conduct a restyling.

The following decisions were made:

1) Rebrand Hello Vodka wheat vodka. Elevate the brand from the mass-market category to the premium category. Create a competitive premium product targeted at the Ukrainian market.

2) Develop an export-oriented product without tying it to the Shabo brand.

•Market analysis
•Trendwatching
•Consumer analysis
•Target target identification
•Product range and pricing development
•Brand positioning development
•Naming development